Aarambh: Help Desk, DDB Mudra Group

School bag and desk - True Recycling

 

Beautiful solution.

This is really clever.  It just goes to show that thinking outside the box has its benefits. School bag & desk... Indian Ingenuity... So simple,  yet so brilliant! What also struck me was the fact that, as poor as they are, the schoolchildren are all dressed in neat uniforms.     Video Link:          http://www.youtube.com/embed/ZPUFpEbkOoc

An NGO created as a Community Service Centre for marginalized families in urban slum and rural areas, Aarambh, wanted to help students who are not as privileged, with basic facilities, in order for them to be more comfortable at school. Most schools in Indian rural areas have two basic problems:

1) The schools didn't have proper desks, which led to poor eyesight and a hunched back leading to bad posture and bad writing.

2) The students didn't have bags.

We came up with a solution which tackled both these problems at one go.

To make the portable desks we used discarded cartons which are economical and easily available. We then used a pre-set stencil design, which when cut and folded, created a slick desk which also served as a school bag.