Friday, February 8, 2013

How to Write Successful Fundraising Letters, with CD


How to Write Successful Fundraising Letters, with CD 

(The Jossey-Bass Nonprofit Guidebook Series)


How to Write Successful Fundraising Letters, with CD (The Jossey-Bass Nonprofit Guidebook Series)

Book Description

 0787999083  978-0787999087 2
You'll learn all the essential components of writing for success from this go-to book for writing for fundraising! Mal Warwick, the nation's premier letter-writing tutor and direct mail expert, shows you the essential tools for making your direct marketing program a success. He gives you both general advice about the most effective direct mail strategies and specific guidance. Learn his step-by-step model through all the critical stages -from laying the groundwork for a prosperous campaign through the importance of thanking donors. Includes new chapters on E-mail solicitations, monthly and legacy giving and free downloads on josseybass.com.
Refreshed and Revised:
  • Gain insight into current trends in the field with updated cases, samples, and examples
  • Access more content for small to medium NPOs with limited budgets and resources
  • Learn the latest technology with new sections on typography and lay out

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