(The Jossey-Bass Nonprofit Guidebook Series)

Book Description

ISBN-10: 0787999083 | ISBN-13: 978-0787999087 | Edition: 2

You'll learn all the essential components of writing for success from this go-to book for writing for fundraising! Mal Warwick, the nation's premier letter-writing tutor and direct mail expert, shows you the essential tools for making your direct marketing program a success. He gives you both general advice about the most effective direct mail strategies and specific guidance. Learn his step-by-step model through all the critical stages -from laying the groundwork for a prosperous campaign through the importance of thanking donors. Includes new chapters on E-mail solicitations, monthly and legacy giving and free downloads on josseybass.com.

Refreshed and Revised:

Gain insight into current trends in the field with updated cases, samples, and examples
Access more content for small to medium NPOs with limited budgets and resources
Learn the latest technology with new sections on typography and lay out

Thursday, February 7, 2013

Winning Grants Step by Step

The Jossey-Bass Nonprofit Guidebook Series

Book Description

Publication Date: October 13, 2008 | ISBN-10: 0470286377 | ISBN-13: 978-0470286371 | Edition: 3

In the highly competitive arena of grantseeking, fundraisers need resources in order to win grants and fulfill their organization’s mission. This new, thoroughly updated edition of the bestseller offers a guide that any organization can use to secure funding from private foundations or the government. Filled with updated examples, this guide directs the novice grantseeker and offers a refresher course for experienced grantwriters. Following the process presented will improve anyone’s ability to transform an idea that needs support into a proposal that demands funding. As part of the new Jossey-Bass Nonprofit Guidebook Series, Winning Grants has sold over 75,000 copies in its first two editions and has established itself as a leader in the grantseeking market.

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

READ MORE: Winning Grants